Morocco is raising its ambitions for tourism. Addressing a joint session of Parliament on Monday, Head of Government Fatima Zahra Mansouri unveiled a new tourism roadmap covering 2027 to 2030, setting a clear target: 26 million visitors a year by 2030.
The announcement came as part of a wider presentation of the government’s program, in which Mansouri stressed the need to build a diversified economy capable of funding both the country’s social commitments and its sovereign priorities. Tourism, she said, will not develop in isolation. It is meant to grow alongside cooperatives, the social and solidarity economy, and the sports economy — three sectors the government sees as complementary engines for jobs and growth.
The tourism target sits inside a broader macroeconomic roadmap that Mansouri laid out to lawmakers. The government is aiming for average annual growth of 5 percent between 2027 and 2031, inflation held near 2 percent to protect household purchasing power, and a budget deficit capped at 3 percent of GDP through the 2026-2031 period. Public debt, meanwhile, is expected to follow a downward path toward roughly 62 percent of GDP by 2031.
To get there, Mansouri pointed to stronger investment in infrastructure and productive sectors, continued modernization of agriculture, and a push to raise the private sector’s share of national investment to two-thirds. She also announced plans to widen the tax base and improve the efficiency of public spending as part of a reform of the organic finance law.
Tourism has long been a pillar of Morocco’s economy and a major source of jobs across several regions of the kingdom, from the Atlantic coast to the Atlas foothills. The new roadmap positions the sector as a driving force in this next phase of development, though the government has yet to spell out the specific tools — hotel investment incentives, expanded air connectivity, international promotion campaigns — that will turn the 26-million target into reality on the ground.
Closing her address to both chambers, the head of government extended an offer of dialogue to majority and opposition lawmakers alike, pledging that her government would remain open to serious proposals and constructive criticism as it carries out this broader economic program.
